It goes along with how they’ve stopped calling it a user interface and started calling it a user experience. Interface implies the computer is a tool that you use to do things, while experience implies that the things you can do are ready made according to, basically, usage scripts that were mapped out by designers and programmers.
No sane person would talk about a user’s experience with a socket wrench, and that’s how you know socket wrenches are still useful.
As I recall, the basic differences between employee and contractor are whether the employer can dictate time, place, and manner. The problem for gig “contractors” is that they’re in a much tougher spot on exercising their rights, since not many people who can afford a lawyer deliver food. And they aren’t exactly in short supply, so if Uber oversteps and individual “contractors” try to push back, they’ll just be fired. Which gets back to the lawyer issue.