The kinds of things you tell children as advice or to encourage them are directly opposed to Poilievre’s messaging. Let’s think about the usual type of things:
Stay in school; conservatives are anti-education
Be kind; his strategy is anger and division
Stay safe; tough on crime, because it is out of control (and its Trudeau’s fault)
You can do anything; (you can’t do anything because) Canada is broken
CPC values are literally inappropriate for children.
I’d imagine he thinks that other evil rich people and sycophants whose immoral compasses are aligned are his friends, but in reality they’re around because it benefits them (or they think it does), and they’d stab him in the back as soon as it benefits them. (It’s just that so far it hasn’t benefited their morally corrupt causes yet.) So people like the deceased Epstein, and Canadian traitors Kevin O’Leary and Gretzky. AB Premier Danielle Smith wouldn’t even be an afterthought of a “friend” in this context, but she’s trying so desperately hard to be accepted, it’s pathetic.