I’ve noticed a trend (among TT games and other product categories), of established companies using Kickstarter. Mostly I think they use it as a hype machine/pre-order system, but that doesn’t quite feel like the ethos behind Kickstarter. Full disclosure, I have backed some of these myself!
A few examples (some are on Kickstarter-adjacent sites)
I don’t do pre-orders so Kickstarter which seem even more uncertain have not appealed to me. But, established companies doing it feels extra weird.