While my original comment was being funny with it, I truly do think that is the case with some brands. I love the Dollar General brand of Pop Tarts more than actual Pop Tarts (the pastry bit is softer and the insides taste more like preserves than artificial jelly) and many of Great Value (Walmart’s food brand) items are loads better than the name brands, like Doritos, Little Debbie’s, juices, etc.