- cross-posted to:
- technology@lemmy.world
- cross-posted to:
- technology@lemmy.world
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I find it hard to believe that an industry that uses the Wilhelm scream repeatedly, everywhere, for over 70 years would suddenly want to reuse AI generated extras…
At this point it feels more like an easter egg than an actual sound effect
Which was always the intent, more or less. It was just kind of a tradition amongst audio engineers to use it once in every film. It had nothing to do with the studios.
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Sadly, I think they will get them, one way or another.
All it will take is a handful of people desperate for money agreeing to be 3d scanned, and maybe a few months of interns saying yes/no to particular faces, and bam, hundreds of extras ready to be used and abused for decades to cover.
Which is why these union negotiations are so important. Sure, that will probably happen. But if SAG-AFTRA says they can’t be used on union shows, well, they won’t be lol
When I first started in film any time I had a SAG actor there were requirements I had to adhere to for their pay and hours, no exceptions. And I live in a right to work state!
And I live in a right to work state!
Right-to-work is the work-for-welfare program. I would imagine it would have no impact on people who aren’t applying for social services.
I’m assuming the overlap between right-to-work and at-will-empmloyment states is a near perfect circle, though. And the fun thing about at-will employment is that it’s totally nullified by an actual, mutually negoatiated employment contract, with, like, responsibilities laid on the employer and consequences for failing to perform them. You know, like what you get with a strong union.
But if SAG-AFTRA says they can’t be used on union shows, well, they won’t be lol
Union shows immidiately get outcompeted by AI generation and all studios doing business with them go out of business.
AI is the future here guys. Union won’t stop it. They’ll just drag Hollywood down with them.
There’s a difference between “no AI allowed” (not what the unions are calling for) and “contracts need stipulations about AI usage” (reasonable).
If you are not familiar with what is actually being negotiated over, then please don’t weigh in. WGA/SAG-AFTRA are not calling for an AI ban. Every time these debates come up armchair AI “advocates” swarm like cryptobros to call everyone backwards/ignorant/resistant to change regardless of the context.
There’s a difference between “no AI allowed” (not what the unions are calling for) and “contracts need stipulations about AI usage”
If those contacts include paying actors as much as they would have needed to act and restricting it’s usage when writing scripts the difference is moot. If your erase all benefit to using AI it becomes worthless.
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They 100 percent want to reduce AI usage so that writers can’t be automated away.
Mr. August, a screenwriter for movies like “Charlie’s Angels” and “Charlie and the Chocolate Factory,” said that while artificial intelligence had taken a back seat to compensation in the Writers Guild negotiation, the union was making two key demands on the subject of automation.
It wants to ensure that no literary material — scripts, treatments, outlines or even discrete scenes — can be written or rewritten by chatbots. “A terrible case of like, ‘Oh, I read through your scripts, I didn’t like the scene, so I had ChatGPT rewrite the scene’ — that’s the nightmare scenario,” Mr. August said.
The guild also wants to ensure that studios can’t use chatbots to generate source material that is adapted to the screen by humans, the way they might adapt a novel or a magazine story.
https://www.nytimes.com/2023/04/29/business/media/writers-guild-hollywood-ai-chatgpt.html
They 100 percent want to reduce AI usage
Yes I agree. That is what I’ve been saying this entire time.
I don’t see the problem. Want to use AI to fart out cheap written content or highjack someone’s script? Don’t use the studio system. It’s never been easier to shoot and distribute without Hollywood/unions.
Either way, AI isn’t banned from Hollywood. They are calling for regulation on specific use cases involving union writers.
Only if Hollywood wants to go completely non-union. Good luck with that. IATSE isn’t going to crow a movie if SAG-AFTRA and the WGA aren’t involved. Maybe they’ll find enough non-union crew to do a big time movie, but they’ll be making it in the Philippines.
Or in America.
In the long term, AI is going to be such a massive force multiplier that you’ll be able to get away with non union writers and actors.
If all goes well you will be able to produce a film in your basement and have it rival the quantity of the current big boys. That will be a long while, but in the meantime any industry that loses a 2x productivity boost will die to its competition.
Especially in the modern world. Centralized stars and production is crazy in a world where you can pull out a camera and buy a rendering supercomputer for a few thousand dollars.
Maybe years down the road, but we’re talking about today. Making a non-union movie and expecting it to be something like a Marvel movie- it won’t. It will be a movie that will end up on Mystery Science Theater 3000 because it will suck.
Crowd extensions are already pretty common with traditional VFX techniques.
I worked in Hollywood editorial for a bit and, IMO, the producers are playing up the AI stuff so that said stuff can be given to the writers and actors as a “victory” instead of the real spectres in the room:
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streaming residuals need to get the same payout and transparency as home video and syndication did
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streaming numbers need to be made available to creators to facilitate the above.
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the ‘mini-room’ system that totally disconnects writers from the productions they are writing for needs to be broken down.
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Or they’ll pay people to be part of scans that an AI uses to generate extras
They’ll charge people extra at the theater to be scanned and then digitally inserted into the movie in real time.
I don’t really see a problem with this. Is it so much different from making a good 3D model?
We’re talking about assets that will be used for generating massive crowds. That’s already done with CGI. These scans aren’t even “AI”… they’re just like metahumans in Cryengine.
This guy just put the term AI on it because it freaks everyone out.
If you take the $200 for a motion and body scan and you sign your rights away, that’s what you get. This isn’t a change to how Hollywood already operations. Fear-mongering for nothing.
That’s not what’s happening here. These extras are being paid the same to act in the background of a shot, just like always, but the studio expects them to give up the rights to their likeness forever after so they can try to replace them.
The studio expects the extras to participate in the destruction of this job with nothing in return.
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I assume most people are too young to remember Final Fantasy: The Spirits Within.
I’m certainly not. The problem there was that it didn’t live up to the hype. It was in no way photorealistic.
We now have websites that can create photorealistic faces. Photorealistic AI video is only a matter of time.
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“We can’t figure out a way to make money without owning your body,” - Rugged entrepreneurs
At that point, why license the likeness of real people instead of just using an AI generated face?
This is why Jet Li turned down the Matrix. He didn’t want his Kung Fu skills to be scanned and preserved in the WB archive.
Note that what they’re really interested in here is a fundamental change in how extras work. They want to turn it from an industry that hires early/struggling actors and turns it into the sort of thing that a college student can get one-time emergency money from. Akin to selling blood or eggs.
“across the universe and for all eternity” was the wording if I recall correctly.It’s wonderful that Netflix is one of the corporations pushing to own a person’s AI likeness forever.
It’s like that black mirror episode with Ann Murphy salma hayeck
