After years of pressure from the Boycott, Divestment, and Sanctions movement, which has intensified in recent months, the German company Puma announced on December 12 that it will drop its sponsorship of the Israel Football Association.
After years of pressure from the Boycott, Divestment, and Sanctions movement, which has intensified in recent months, the German company Puma announced on December 12 that it will drop its sponsorship of the Israel Football Association.
Oh i have absolutely zero doubts that they do it for the money. The same argument is very commonly brought up for companies celebrating Pride Month. But even if they do it for money it still brings attention to a movement. Especially if they make more money after a decision. Then others might follow.