Wherever I go, I often see the sentiment “This website has ads, so it’s trash” pop up in conversations. And honestly I don’t quite get why. 90% of the internet has always had ads, you just scroll past them and mind your business. At least they’re personalized now so you can pick a topic you like instead of diapers and miscellanous spammy trash as there once were.
I get ads may be a necessary evil if you’re using a website or service you aren’t directly paying for, but 9/10 times it’s because of how they’re implemented and behave and advertisers and large publishers are out of touch with users and never learned or they simply just don’t care.
First off, it seems that ads always have to be presented in the most obnoxious ways and this is a problem that’s almost as old as the internet. I remember going online back in the late 90s and early 2000s, you’d get those extremely obnoxious and seizure inducing “YOU’RE OUR 1’000’000 VISITOR” or “YOU WON A FREE IPOD” ads. Today though, ads are still as annoying or even worse to an extent since every website now insists having autoplaying videos with sound or if you’re using a phone and trying to read an article, 3/4 of the page will be taken up by an ad and you have little room to view the actual content.
Secondly, ads have been increasingly becoming a privacy issue. Advertisers want to know every little thing about us and have the ability to track us around the web. I really want advertisers especially to know as little as possible about me because they clearly can’t be trusted with data wether they keep it internally or sell it to data brokers because some of the data they’re able to collect is alarming.