The second Google bought them out should have been the moment you started to be on the lookout for a potential way out. It’s unfortunately really on brand for them. There’s not a lot that survives acquisition.
That’s a bit unfair. Waze is still going and unaffected by being acquired by Google. YouTube is obviously still going and has become a core part of Alphabet’s business.
For acquisitions that have strong existing user bases, they have a history of keeping them around. I’m surprised by this move, I can’t think of another example where they’ve killed a product with a large user base they’ve spent Billions on. Not that they’re killing FitBit, just reducing the countries it will be sold in.
The second Google bought them out should have been the moment you started to be on the lookout for a potential way out. It’s unfortunately really on brand for them. There’s not a lot that survives acquisition.
That’s a bit unfair. Waze is still going and unaffected by being acquired by Google. YouTube is obviously still going and has become a core part of Alphabet’s business.
For acquisitions that have strong existing user bases, they have a history of keeping them around. I’m surprised by this move, I can’t think of another example where they’ve killed a product with a large user base they’ve spent Billions on. Not that they’re killing FitBit, just reducing the countries it will be sold in.