It’s just crappy education mixed with “don’t tell me what to do” mentality. A lot of it is probably social media, where a popular person starts using a word wrong and that quickly spreads and is often used assuming the listener knows about the inside joke.

I was talking with someone IRL who was a very big Twitter and TikTok user. They are also (diagnosed) autistic. It was difficult to follow them because most of what they would say sounded almost meme-like, very accusatory, and rude. I would ask them not to talk to me like that and it was dismissed a “obviously a joke” or “sarcasm” or “deadpan.”