We mostly watch news and sports in my house. So unfortunately, live TV. Occasionally we watch other things. I mute the commercials and browse my phone when they’re on.
But I would love a TV that is smart enough to auto hide & mute every kind of ad. Even little logos on the athletes’ uniforms. Hide the ads on the pitcher’s mound. Hide the billboards and signs in the stadium. Show some cool little generic animation, music video, or slide show during commercial breaks. Hide the damned popup window ads and scrolling ads that some channels do. Remove product placements from movies and shows. Basically make all ads completely vanish.
I use npvr with comskip.exe and it does a fairly reasonable job of taking the ads out of free to air TV.
You can see in the timeline where it’s detected ads, but you can use the mouse or arrow keys to still play those areas if it got it wrong.