Taylor Swift managed to drive record-breaking numbers to voter registration website Vote.org after urging her 232 million followers on Instagram to take action.
On Tuesday (19 September), hours after the pop star, 32, called on her US fanbase to register to vote in honour of National Voter Registration Day, Vote.org’s communication director, Nick Morrow, announced that “our site was averaging 13,000 users every 30 minutes”.
“Fun fact: after @taylorswift13 posted on Instagram today directing her followers to register to vote on @votedotorg, our site was averaging 13,0000 users every 30 minutes,” Morrow wrote on X/Twitter.
“13! Let’s just say her reputation for being a mastermind is very well-earned.”
Earlier that day, the “Anti-Hero” singer had posted to her Story, asking followers: “Are you registered to vote yet?
The 18-30 demographic in this country is notorious for not voting. It’s been a thing for a long time. Which is part of the reason politics is so conservative*.
MTV was running the “Rock the Vote” campaign 30 years ago, in attempts to get younger people to vote. This is not a new situation at all.
*There are younger conservatives, but the younger demographics tend to skew liberal/progressive.
45% of her fan base are millennial so mostly outside of that demographic on 11% are gen z