• BURN@lemmy.world
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    4 months ago

    Perez

    Mexican fans will pay to see a Mexican driver in a possibly race winning car.

    Once Perez is gone there will be a huge drop in the popularity of F1 in Mexico. It’s part of why RBR still hasn’t dropped him. The marketing advantage of him in Mexico and Latin America is such a huge sales driver that they don’t want to give that up.