The big tech companies keep trying to sell AR as a gateway to their private alternate realities. That misses the whole point of AR. It’s supposed to augment reality, not replace it.
Everyone who has played video games knows what AR is supposed to look like. Create an API to let developers build widgets and allow users to rearrange them on a HUD.
Obvious apps that would get a ton of downloads:
floatynames - floats people’s names over their heads
targettingreticle - puts a customizable icon in the center of your screen so you know it’s centered
graffiti - virtual tagging and you control who sees it
breadcrumbs - replaces the UI of your map software to just show you a trail to your destination
catears - add an image overlay that makes it look like your friends have cat ears healthbars - they’re a really familiar visual element that you can tie to any metric (which may or may not be health related)I imagine being able to meet my friends at a cafe that I’ve never been to. It’s easy to find because I just follow a trail of dots down the street. As I get closer I can see a giant icon of a coffee cup so I know I’m on the right block. Not everyone is there yet but I can see that the last of our friends is on the bus 2 blocks away. I only met one of them once a few months ago I can see their name and pronouns. We sit around discussing latte art. I get up for an other cup and see from their health bar that one of my friends is out of coffee so I get them a refill. On the way out I scrawl a positive review and leave it floating on the sidewalk.
That, or creepy “uncanny valley” cartoon avatars with no legs. Could go either way.
The legless avatars seem to be mostly a VR thing.
It would be cool if you could mix the two. What if you could meet a group of friends at a coffee shop but if one of your friends was out of town you could have them join you virtually?
The avatar may or may not have legs. We could leave that choice up to the individual. Maybe they want legs. Maybe they want to be a little floaty ghost. Maybe they want to present as a talking frog.
AR Laser-Tag with your friends. They have health bars and when you shoot them, the damage displays like in borderlands.
You’re right though. Every example I’ve seen demoed is something that teleports you somewhere else. Your own theater. The cockpit of a car, somewhere other than where you’re at. Apple and Microsoft has some Rudimentary floating windows/workspaces, but to me that’s just like looking at a screen anyways. If AR worked like it does in video games, combined with strong image and facial recognition and object detection, giving real time contextual useful information, it could be so ubiquitous that people end up feeling like it’s just another natural part of their interactions with the world around them and others.
Oh yeah! There are all kinds of cool games you could play with AR.
My old school used to get really into “assassin”. Some organizer would divide everyone into a big circle but everyone was only told their connection in one direction (ie everyone knew their target but nobody knew who was targeting them. This was in NYC. Kids would pull out Rayline Tracer Guns in the subway and pop each other. AR would be a much better way to do that.
Games like Pokemon Go would be much cooler with AR.
Google makes so much in ad revenue that they don’t care about anything else. They can afford to dabble in hundreds of side projects without feeling any actual pressure to deliver on them.
Eventually, the half-assed commitment leads them to cancel projects, or pivot, or start over from scratch. It’s almost predictable at this point.
So true. If a Google team cannot show a believable path to a $1 billion ARR business, your team’s project gets shut down. Unless it falls within strategic priorities which are pretty much just search and ads (eg. this is why Android continues to get support - because it represents mobile defense of Google’s lead in search and ads, not because the phone business on its own is worthwhile to Google).
See https://killedbygoogle.com/
FWIW I don’t think this is necessarily a bad way to run a company. Focus resources on your core competencies. But it really sucks as a user of their non-search-related products.
They’d almost be better off running them as independent startups that the Google brand just acquires if they take off. Would hurt less when they get shelved.
Is this entire article spinning a narrative out of 18 words of criticism in a single tweet?
It’s certainly not a good sign when leads leave during the middle of projects but this article says so much that just isn’t in this tweet.
We get surprisingly little information from within these companies as far as how they operate. But their products have big implications for the public. So when a major exec at a big company publicly criticizes them on the way out, that’s notable, and part of a longer story that I find interesting.
What have google brought new to the market before killing it before it gains momentum? My prediction is for them to fall first out of the big tech companies.
In A.I they have lost the race already and the competitors are going to eat their web search in the not to distance future. The biggest thing they have right now imo is android and that only on mobile phones as the tablet is dominated by Apple.
They have lost trust with the tech savvy as we all know their products have such a short shelf life and we have been burnt before. They have very few chances left.
They literally “invented” the method used by chatgpt. They are still ahead with AI research. Their main problem is bringing the value to the market. But that is a management problem. Management has no clear vision unfortunately. But it might takes just few changes at the highest management level to completely change the game. Google has still the best r&d in the tech world, they must return to use it properly
People underestimate google and the commercial side.
Google bard and the AI platforms behind it have been in progress for a decade. Their ability to separate language models for custom uses is perfect for large scale custom operation and direct cloud integration.
Graphene is growing fast. They might sell hardware only in the future, but they’ll likely screw that up too. The best android experience is the one without google.
Sundar Pichai is driving Google into an iceberg all the while Google thinks they are too big to fail.
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We can pile on Google for all their issues, But I’m not sure AR/VR is going to the next big thing.
AR/VR is a thing, and it will be bigger as the technology improves, but I think Google, Meta, Sony, Microsoft and Apple are looking for the next multi-billion dollars blowout tech, but it’s not clear if that’s gonna be AR/VR.
next multi-billion dollars blowout tech
From what I can see, other than building a slightly better mouse trap, there’s not much on the horizon. AR/VR is only just kinda cool and AI hype is starting to fizzle. What’s left?
That may be true, but that doesn’t excuse the half a dozen different abandoned efforts they’ve put into this space
The reason it won’t be for me is the lack of multitasking / distractibility.
I can currently play a game, chat with friends, check email, browse random fediverse things, eat a burrito, and annoy my cat sort of all at once.
I can’t really do that with VR as easily. And that’s why I’ll never be for it. I can’t context switch as quickly.
