Like spam emails, it worked. People have likely clicked, and here we are talking about it. As long as it continues to work, they will remain in business… :-(

What bugs me about it is that it’s The Guardian, from which I tend to expect better. Therefore, I went ahead and clicked it, and am tremendously relieved to see that mostly it’s just an overly simplistic title - it would have read much better as something along the lines of “measuring the economic impacts of obesity” imho - though the article itself is still somewhat slim.

Globally the costs of overweight and obesity are expected to soar from $1.96tn in 2020 to $4.32tn by 2035, according to the World Obesity Atlas published last year.