A very simple example: advertising makes you aware of brands. Just knowing that a brand exists might be enough to influence your decision in the future. Think about it: are you more likely to choose the brand you heard about, or the brand you don’t even know exists?
I always buy the cheapest option on the shelf (in terms of food). Usually that’s the store brand for the store I am in. For electronics I usually just do a lot of research (Reddit, looking into age of the company, picture reviews and 1 star complaints) and ask friends. I’m sure that the “ads” shown in my research sway me sometimes though when I’m truly clueless about something and just have to take people’s word for it.
Sometimes, though, the people you’re trusting to be objective have been swayed by ads themselves! It’s honestly impossible IMO to be completely unaffected by ads because of that. Even if you never see an ad in your life – the people around you have.
I always buy the cheapest option on the shelf (in terms of food).
The question is not necessarily which option you pick, but that you feel the need for a particular product at all. Without advertising, for example, people would buy far fewer sodas. I’m pretty sure the same goes for tech gadgets.
A very simple example: advertising makes you aware of brands. Just knowing that a brand exists might be enough to influence your decision in the future. Think about it: are you more likely to choose the brand you heard about, or the brand you don’t even know exists?
I always buy the cheapest option on the shelf (in terms of food). Usually that’s the store brand for the store I am in. For electronics I usually just do a lot of research (Reddit, looking into age of the company, picture reviews and 1 star complaints) and ask friends. I’m sure that the “ads” shown in my research sway me sometimes though when I’m truly clueless about something and just have to take people’s word for it.
Sometimes, though, the people you’re trusting to be objective have been swayed by ads themselves! It’s honestly impossible IMO to be completely unaffected by ads because of that. Even if you never see an ad in your life – the people around you have.
The question is not necessarily which option you pick, but that you feel the need for a particular product at all. Without advertising, for example, people would buy far fewer sodas. I’m pretty sure the same goes for tech gadgets.