Multi-tiered cakes, elaborate floral displays and choreographed first dances: The traditional white wedding has been long considered a hallmark of American life.
The obsession with lavish weddings grew to a fever pitch in the years following the start of the Covid-19 pandemic. At the same time, inflation soared — and the average cost of a wedding broke $30,000 for the first time in 2023, according to The Wedding Report, a research company that tracks wedding data.
Now, after two years of elevated inflation eating into consumers’ wealth, for some engaged couples, splurging on a dessert table or extra sprays of flowers, which are the definition of “nice to haves,” has become a much less justifiable decision. That’s bad news for wedding vendors who provide services like videography, photo booths and catering.
Meanwhile, those vendors are facing a more worrisome existential threat: a looming drop in the overall number of weddings.
My wife and I were fine with a small wedding, but her parents wanted to invite all their friends to a lavish event. So they booked a very expensive place with the food and told us that was their contribution. We just had to pay for everything else. The photographer, the DJ, the cake, miscellaneous expenses. It all added up. I think we ended up paying around the same as they did, which was approximately double what we had budgeted for our small wedding we wanted. So four times more overall. But we got nice wedding photos and they got their extravagant party with their friends.
Tldr; boomers gonna boom