It’s a weird one. I’m not really a fan of consolidation, monopolies and huge acquisitions like this in general. But at the same time, like you said, ABK is awful at the moment and I feel like things can only really improve with this deal. I also think that, of the big gaming companies, Xbox is probably the most consumer-friendly brand at the moment. Plus, selfishly, I’m a Game Pass subscriber and this benefits me, ha.
I think, in the short-to-medium term, this merger will probably be beneficial for ABK (and its employees), Microsoft/Xbox and most consumers. In the long term, it really depends on Xbox staying benevolent.
What’s the general temperature on this acquisition?
ABK has been a dumpster fire for a decade, but it seems like a worryingly large move for the gaming scene in general.
It’s a weird one. I’m not really a fan of consolidation, monopolies and huge acquisitions like this in general. But at the same time, like you said, ABK is awful at the moment and I feel like things can only really improve with this deal. I also think that, of the big gaming companies, Xbox is probably the most consumer-friendly brand at the moment. Plus, selfishly, I’m a Game Pass subscriber and this benefits me, ha.
I think, in the short-to-medium term, this merger will probably be beneficial for ABK (and its employees), Microsoft/Xbox and most consumers. In the long term, it really depends on Xbox staying benevolent.